for Berlin-Chemie

Update: 07.11.2022

Last week: 43 week 2022 (24.10.2022 - 30.10.2022)

Last full month: September 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 137 164 0.9% 3.7% 0.1 29 905 798 1.4% 3.9% 0.1 -0.8%
MoM 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
YTD 8 320 038 -19.5% 5.3% -1.1 1 660 226 572 -5.5% 5.1% -0.7 -2.7%
MAT 11 254 356 -4.5% 5.5% -0.1 2 193 859 840 10.1% 5.3% 0.2 -2.7%
DEXALGIN
WoW 17 632 -1.4% 0.4% 0 8 889 710 -1.8% 1.3% 0 -2.9%
MoM 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
YTD 1 425 644 1.1% 0.7% 0 607 975 780 13.4% 1.8% 0 0.4%
MAT 1 853 840 6.1% 0.7% 0 772 826 819 16.9% 1.9% 0.1 -0.9%
ESPUMISAN (ADULTS)
WoW 51 610 -0.9% 43.2% 0 27 099 376 -1.4% 49.9% 0 -1.0%
MoM 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
YTD 3 787 604 -11.9% 55.2% -11.3 1 928 220 481 -1.5% 60.7% -9.9 6.2%
MAT 4 768 913 -7.6% 56.7% -9.4 2 394 800 067 3.2% 62.2% -8.1 7.7%
ESPUMISAN BABY
WoW 20 802 -4.7% 31.5% -0.5 13 494 622 -5.0% 45.0% -0.2 -3.2%
MoM 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
YTD 1 215 833 -12.3% 37.8% -3.9 760 126 650 -5.9% 51.0% -5.5 -3.2%
MAT 1 492 687 -13.2% 38.1% -3.7 923 998 890 -6.3% 51.6% -4.6 -4.9%
FASTUM
WoW 13 967 1.6% 0.8% 0 7 863 757 0.7% 2.2% 0.1 -4.3%
MoM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
YTD 897 017 -23.1% 1.1% -0.3 464 706 373 -13.3% 2.5% -0.6 0.3%
MAT 1 115 208 -22.5% 1.2% -0.3 568 597 844 -13.2% 2.6% -0.6 -0.5%
IODOMARIN
WoW 73 916 3.3% 23.8% 0.7 13 661 249 2.3% 10.4% 0.7 0.1%
MoM 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
YTD 2 684 005 6.3% 20.2% 0 527 571 225 11.2% 9.1% -0.1 6.1%
MAT 3 325 108 18.1% 20.6% 2 645 746 365 20.4% 9.3% 0.8 6.5%
LIOTON
WoW 14 510 0.4% 1.6% 0.1 16 651 745 3.3% 3.9% 0.3 -3.4%
MoM 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
YTD 1 108 028 -23.7% 2.3% -0.5 1 139 606 721 -4.3% 4.7% -0.9 -7.0%
MAT 1 348 221 -20.9% 2.3% -0.4 1 351 688 166 -2.2% 4.8% -0.7 -7.2%
MEZYM
WoW 196 037 -2.8% 18.7% -0.2 29 494 348 -3.8% 13.5% -0.2 -1.7%
MoM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
YTD 15 308 746 -7.3% 26.7% -1.7 2 341 363 032 1.4% 19.1% -2.1 -1.3%
MAT 19 558 902 -2.3% 27.7% -0.6 2 940 012 604 5.1% 19.9% -1.3 -0.3%
MIG 400
WoW 123 196 -2.0% 2.8% 0 14 877 759 -2.0% 2.2% 0 -2.9%
MoM 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
YTD 7 160 468 -13.0% 3.3% -0.5 843 735 346 -9.0% 2.5% -0.6 0.4%
MAT 8 820 109 -9.6% 3.4% -0.3 1 033 637 348 -5.8% 2.6% -0.4 -0.9%
PROSTAMOL
WoW 20 226 -6.7% 13.9% -1 27 687 285 -7.8% 14.5% -1.2 -0.2%
MoM 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
YTD 1 336 087 -25.0% 19.1% -6 1 871 850 746 -16.3% 20.4% -7 -1.5%
MAT 1 693 735 -21.3% 19.7% -4.8 2 335 979 245 -13.0% 21.0% -5.7 -2.0%
RESPERO MYRTOL
WoW 19 548 2.4% 6.7% 0 9 648 149 3.2% 7.1% 0 3.1%
MoM 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%
YTD 1 028 025 107.2% 8.7% 4.5 482 859 443 106.9% 8.6% 4 1.2%
MAT 1 278 670 109.4% 8.6% 4.4 594 406 044 106.0% 8.5% 3.8 2.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 8 320 038 -19.5% 5.3% -1.1 1 660 226 572 -5.5% 5.1% -0.7 -2.7%
DEXALGIN 1 425 644 1.1% 0.7% 0 607 975 780 13.4% 1.8% 0 0.4%
ESPUMISAN (ADULTS) 3 787 604 -11.9% 55.2% -11.3 1 928 220 481 -1.5% 60.7% -9.9 6.2%
ESPUMISAN BABY 1 215 833 -12.3% 37.8% -3.9 760 126 650 -5.9% 51.0% -5.5 -3.2%
FASTUM 897 017 -23.1% 1.1% -0.3 464 706 373 -13.3% 2.5% -0.6 0.3%
IODOMARIN 2 684 005 6.3% 20.2% 0 527 571 225 11.2% 9.1% -0.1 6.1%
LIOTON 1 108 028 -23.7% 2.3% -0.5 1 139 606 721 -4.3% 4.7% -0.9 -7.0%
MEZYM 15 308 746 -7.3% 26.7% -1.7 2 341 363 032 1.4% 19.1% -2.1 -1.3%
MIG 400 7 160 468 -13.0% 3.3% -0.5 843 735 346 -9.0% 2.5% -0.6 0.4%
PROSTAMOL 1 336 087 -25.0% 19.1% -6 1 871 850 746 -16.3% 20.4% -7 -1.5%
RESPERO MYRTOL 1 028 025 107.2% 8.7% 4.5 482 859 443 106.9% 8.6% 4 1.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 11 254 356 -4.5% 5.5% -0.1 2 193 859 840 10.1% 5.3% 0.2 -2.7%
DEXALGIN 1 853 840 6.1% 0.7% 0 772 826 819 16.9% 1.9% 0.1 -0.9%
ESPUMISAN (ADULTS) 4 768 913 -7.6% 56.7% -9.4 2 394 800 067 3.2% 62.2% -8.1 7.7%
ESPUMISAN BABY 1 492 687 -13.2% 38.1% -3.7 923 998 890 -6.3% 51.6% -4.6 -4.9%
FASTUM 1 115 208 -22.5% 1.2% -0.3 568 597 844 -13.2% 2.6% -0.6 -0.5%
IODOMARIN 3 325 108 18.1% 20.6% 2 645 746 365 20.4% 9.3% 0.8 6.5%
LIOTON 1 348 221 -20.9% 2.3% -0.4 1 351 688 166 -2.2% 4.8% -0.7 -7.2%
MEZYM 19 558 902 -2.3% 27.7% -0.6 2 940 012 604 5.1% 19.9% -1.3 -0.3%
MIG 400 8 820 109 -9.6% 3.4% -0.3 1 033 637 348 -5.8% 2.6% -0.4 -0.9%
PROSTAMOL 1 693 735 -21.3% 19.7% -4.8 2 335 979 245 -13.0% 21.0% -5.7 -2.0%
RESPERO MYRTOL 1 278 670 109.4% 8.6% 4.4 594 406 044 106.0% 8.5% 3.8 2.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 137 164 0.9% 3.7% 0.1 29 905 798 1.4% 3.9% 0.1 -0.8%
DEXALGIN 17 632 -1.4% 0.4% 0 8 889 710 -1.8% 1.3% 0 -2.9%
ESPUMISAN (ADULTS) 51 610 -0.9% 43.2% 0 27 099 376 -1.4% 49.9% 0 -1.0%
ESPUMISAN BABY 20 802 -4.7% 31.5% -0.5 13 494 622 -5.0% 45.0% -0.2 -3.2%
FASTUM 13 967 1.6% 0.8% 0 7 863 757 0.7% 2.2% 0.1 -4.3%
IODOMARIN 73 916 3.3% 23.8% 0.7 13 661 249 2.3% 10.4% 0.7 0.1%
LIOTON 14 510 0.4% 1.6% 0.1 16 651 745 3.3% 3.9% 0.3 -3.4%
MEZYM 196 037 -2.8% 18.7% -0.2 29 494 348 -3.8% 13.5% -0.2 -1.7%
MIG 400 123 196 -2.0% 2.8% 0 14 877 759 -2.0% 2.2% 0 -2.9%
PROSTAMOL 20 226 -6.7% 13.9% -1 27 687 285 -7.8% 14.5% -1.2 -0.2%
RESPERO MYRTOL 19 548 2.4% 6.7% 0 9 648 149 3.2% 7.1% 0 3.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
DEXALGIN 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
ESPUMISAN (ADULTS) 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
ESPUMISAN BABY 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
FASTUM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
IODOMARIN 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
LIOTON 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
MEZYM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
MIG 400 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
PROSTAMOL 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
RESPERO MYRTOL 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs